It has recently become an interest of mine to explore the question “what is masculinity?”. Masculinity has long been associated with power, dominance, and authority but often, these components are in reference to particular groups of people. Generally speaking, the most common form of masculinity is embodied by white, middle class and usually heterosexual men. This is sometimes referred to as "hegemonic" masculinity (although the term and it's ideas are a lot more complex once you read further in to it). There are however many other forms of masculinity that identifying men use to express themselves. Mas culinity, like most forms of social identity is performative – this means that as men we perform masculinity in reference to what we think best embodies or defines the term. So to clarify, whilst hegemonic is largely viewed as the dominant form of masculinity, it is not the only form that exists. Often though, men try to emulate dominant ideas surro
We have your driving force, and we have transitioned this nicely into a passionate area. Now ,we can talk about the more exciting stuff – Now we can talk about your branding. Branding is something I think separates you from everybody else in your field – provided it is done right. Strong branding enables a successful idea launch, but ONLY if a driving force and passionate area have been considered too. I like to separate my branding into three areas - look, feel and message . Your look is quite self explanatory – how are you presenting yourself to your audience ? If you are launching a blog, what colour schemes does your page utilise? What font are you using for posts? If you are launching a music or vlogging channel, what does your logo look like? What colours are you choosing to utilise in your videos? Your look is ultimately the first impression you give to your potential audience, so ensure that what you use conveys the first impression you want t